Resume

Professional –

Digital Brand Manager – Factory Design Labs
Denver, CO – February 2016 – Present

• Responsible for the day to day management of a diverse client base including Kettle Chips, Punch Bowl Social, Freebird by Steven, Four Winds Interactive, Mathews Archery, Mountain Tactical Institute, and Pressery. Projects are primarily focused on digital activations; however experience allows me to assume a lead role in the integration of the digital plan into the larger campaign.
• Redesigned and implemented a new digital process to streamline and optimize the overall production of websites. The new process provides technical details, in depth guides that provide step-by-step instructions that allow Factory Design Labs employees to run projects efficiently and effectively moving forward, regardless of their technical knowledge. Within three months of implementing this adjusted process, new projects are on time and current projects are back on track.
• In the first two months of employment, I brought in $40,000+ of incremental business from current clients, and leveraged existing partnerships to bring two new potential clients into Factory Design Labs.
• Advise, lead, and mentor three Brand Coordinators through their first advertising agency position.

Account Executive – The Integer Group/TBWA
Denver, CO – August 2015 – February 2016

Digital Account Executive on Tenth and Blake

Digital Assistant Account Executive – The Integer Group/TBWA
Denver, CO – August 2013 – August 2015

• Create integrated shopper marketing campaigns with a large digital component, performed from initial research to final executions. Digital components are designed to build relationships, secure long term fans, and drive sales.
• Responsible for mastering category analysis (consumer, competitor, retailer) in order to identify brand opportunities and influence team strategies.
• Daily balancing of competing priorities and deadlines successfully through strong organizational skills and attention to detail, while adhering to budgets and brand goals.
• Manage the distribution of DigiByte, a monthly digital newsletter distributed to internal team members and clients.
• Responsible for planning, executing and monitoring the Follow the Moon Tour, co-produced by Blue Moon Brewing Company and Spotify. Managed the creation a digital hub for RSVPs, concert information and directed the strategy for digital advertisements to support the program. Main contact point for partners and clients as it related to the digital presence of the tour.
• Planned, co-managed and executed Blue Moons 2015 TV campaign from start to finish. Collaborated with clients and creatives on goals, implementation and creation of a final product airing on national networks.
• Stepped in to manage brand priorities for above the line projects. Work with clients to complete print ads and out of home that meets brand priorities and field expectations.

Community Manager – Widefoc.us
Denver, CO – May 2013 – September 2013

• Researched, planned, and managed social media strategy development, implementation and platform management for local clients.Clients Include:
  Advanced Brain Technologies
  BackCountry CO
  Stepping Stone CO
  Jay Feders Jewelers

Project Manager – Drumbeat
Denver, CO – May 2013 – September 2013

• Supported projects with planning, concept execution, and vendor management on a by project basis. Organization lead for on and off-line community building. Contributed to envisioning, encoding, and orchestration of bridging business strategy with consumer experience.Clients Include:
  Breckenridge-Wynkoop LLC
  AMG
  Convercent
  Industry Denver

Social Media Consultant – Icelantic Skis
Denver, CO – April 2013 – Present

• Updated and managed six social media profiles across five platforms. Analyzed engagement results of individual posts, and assist in the planning and production of future posts based on data analysis.
• Redesigned the digital presence of the three separate entities of the Icelantic brand and recreate the digital presence and social media strategy for the brand. Optimized the available social media space by creating useful tab icons and cover photos.As of July 2013, major assistance was no longer needed, but I still assist on an “as-needed” basis.

Booking and Brand Manager – Adventure Sports Tours
Redondo Beach, CA – May 2012- March 2013

• Create and maintain a cohesive brand image through innovative management of social media platforms to ensure consistent customer contact. Develop new customer programs to optimize customer interaction and efficiently grow client base.
• Drive sales through phone, email, and social media portals and identify new areas of growth by leveraging client data, web surveys, and analytic software.
• Successfully sold $50,000 in surf and adventure tour packages in Q3 and Q4 of 2012.
• Design advertisements, media guides, and other creative pieces for use in social media forums and use in industry magazines to drive brand awareness and optimize the companies reach into the surf industry.
• Lead meetings with corporate partners to develop co-branded advertisements, discuss partner properties, manage broker properties, and manage assistant brokers who sell our properties.
• Actively serve over 500 current customers by providing booking documents, receipts, plane reservations, and travel insurance.
• Create schedules, manage room assignments, and optimize occupancy and guide schedules to achieve sales goals and communicate availability to potential clients and other partner agents.
• Manage assignments and activities of a student intern to achieve sales and marketing targets for the travel agency.

Social Media and Promotions Manager – MizzouRec
Columbia, MO – September 2011 – May 2012

• Collaborated with category appropriate sponsors to create a usable foundation for current and future promotional opportunities.
• Managed partnerships and cross-promotions with American Eagle and Clif Bar and gathered data on customer satisfaction.
• Executed 12 sampling events for Clif Bar and distributed 12,000 samples. Distributed 800 American Eagle athletic jerseys.
• Created content for social media for the University of Missouri Recreational Complex including daily management of four departmental sub-pages of Facebook. Designed weekly spotlight stories and managed page insights for future page development.

Marketing Manager – Mizzou Wheelchair Basketball
Columbia, MO – July 2011 – May 2012

• Promoted team public appearances, participation in community events, and media marketing campaigns. Created content and managed social media to increase team exposure and increased fan attendance by 35% by the end of the season.
• Provided direction for newsletters and for the created art with graphic designer, scheduled and implemented photo shoots, and managed the distribution of artwork.
• Videotaped games, wrote game summaries and biographical pieces on the team for use by local and national media outlets as well as publication in a quarterly magazine.
• Successfully worked with the NCAA Athletic Department to arrange team participation in a department wide competition for the first time in the teams’ history. Owned, planned, and implemented “Tiger Night” games attended by NCAA athletes.
• Supported the head coach and the associate director of programs in creating ideas and events throughout the year to encourage fan attendance and team image.
• Managed team budget and allocated expenditures based on tournament schedules and advertising opportunities.

Marketing Director – MizzMenus.com
Columbia, MO – December 2011 – May 2012

• Head the marketing campaign for an up-and-coming food delivery service that modernized the online ordering market.
• Create connections with local businesses and establish working partnerships that enhance the value both parties.
• Collaborate with interns to coordinate marketing campaigns and establish a greater presence on the University of Missouri campus.

Marketing Intern – Equi-Products
Calgary, Alberta, Canada – Summer 2011

• Created and implemented a strategic marketing plan for a small equestrian business. Aimed to increase sales, increase media awareness, and achieve high customer satisfaction.
• Managed web-presence and created content for a weekly blog and daily posts to mainstream social media. Assisted in the creation of a comprehensive online store, and managed the implementation of various forms of marketing related to achieving worldwide brand awareness.

Marketing Intern – Shoeman Water Projects
Columbia, MO – February 2011 – August 2011

• Planned a World Record breaking Event of the most shoes laid end-to-end. Organized community drives and business collections with Greek Life and the Athletic Department.
• Collected 24,962 laced shoes to break the world record, and over 88,000 lbs. of total shoes for donation to 3rd world countries to provide footwear and water to thousands.
• Continued to provide marketing support and shoe collections post-event.

Staff Photographer – MizzouRec
Columbia, MO – November 2010 – May 2011

• Work as the assistant photographer in the marketing department of Team Mizzou. Responsible for taking photos of club sports and creating and editing the MizzouRec Nation, a tri-annual publication for members.

Academic –

University of Missouri – Graduated May 2012
BSBA – Marketing, Equine Science Minor
Sales and Customer Development Certificate
GPA: 3.44/4.0

• Alpha Chi Omega – 2009-2012
  Webmaster – Created and maintained content for http://www.alphachiatmizzou.com. Won national awards from Headquarters for the website in 2010 and 2011.
  Publications Chair –  responsible for writing press releases and sending photos and information to National Headquarters.
• Marketing Forum – 2009 – 2012
  Vice President of Event Planning – Planned all social events to foster a greater sense of community.
  Vice President of Communications –  Responsible for communication with members about upcoming events, maintained blackboard website, as well as the Business School’s website.
  Promotions Committee –   Planned and execute marketing research projects for local businesses.
• Greek Week Steering Committee – Spring of 2012
  Games Committee – plan a 5-sport tournament between 13 Greek pairings. Maintain constant communication with the liaisons and coaches to provide information, answer questions, and resolve disputes.

Stephens College –  2008-2009
Equestrian Business Management

• Dean’s List, High Honors Scholarships, Leadership Award
• Prince of Wales Equestrian Club – Promotions Committee, Horse Show Management Committee

Volunteer Experience –

Young Alumni Coordinator – Nu Nu Alumni Chapter of Alpha Chi Omega
Denver, CO – May 2013- Present

Executive Board Member – Equestrian Trails Inc.
Rolling Hills Estates, CA – April 2007 – August 2009

• Youngest Elected Board Member, Manager of Organizations website, Assistant Course Designer and Announcer for 5 yearly horse shows.

Girl Scouts of America 

• Gold Award
• Silver Award
• Leadership Award

Awards and Recognition- 

2010 and 2011 National Website Award from Alpha Chi Omega National Headquarters
– Outstanding Social Media Management and Excellence in Web Design

Guinness Book of World Records – The Shoeman Water Projects
– Longest Chain Of Shoes, May 7th, 2011